Kayacore: IMU Student-Led Startup Triumphs at Malaysian Youth Empowerment Fair 2024
The Malaysian Youth Empowerment Fair 2024 (MYYEF2024) occurred at the Kuala Lumpur Convention Center on February 3 and 4, 2024, focusing on inspiring and empowering youth leaders in education, career, and entrepreneurship. The event featured His Royal Highness YAM Tengku Arif Bendahara Tengku Muhammad Iskandar Ri’ayatuddin Shah Ibni Al-Sultan Abdullah Ri’ayatuddin Al-Mustafa Billah Shah.
Among the 34 exhibitors, the International Medical University (IMU) presented products alongside organizations such as Berjaya Properties and Khazanah Nasional Berhad. The fair included a series of interactive talks by prominent speakers, including government ministers, which were broadcast live on Astro Awani.
Kayacore’s Involvement at MYYEF2024
Kayacore, a student-led startup known for producing healthy avocado kaya jam, collaborated with Metacare4u at the IMU Innovibe Hub booth, coordinated by IMU’s Industrial and Partnership Engagement (IPE) department. Both ventures participated in the School of Health Sciences (SOHS) Entrepreneurship Challenge 2023.
Despite operating under financial limitations, Kayacore successfully secured suppliers for quality ingredients, finalized packaging, and developed marketing strategies within a limited timeframe. The team designed an engaging booth and achieved sales targets despite their academic commitments. Visitors were offered tasting samples of the jam, which were well-received, leading to a sellout of their inventory. The sales generated revenue that exceeded production costs, which will be reinvested into improving the product. Notable visitors included Finance Minister II YB Senator Datuk Seri Amir Hamzah Azizan, along with local personalities from the entertainment and media sectors.
Learning Outcomes from Participation
Participation in MYYEF2024 provided Kayacore with a motivational milestone, affirming the team’s dedication and efforts. The initiative also facilitated valuable feedback and constructive criticism from attendees, which will guide future developments. Networking opportunities with representatives from various organizations further enriched the experience.
Insights on Entrepreneurship
The Kayacore team advocates for resilience, adaptability, and proactivity for those pursuing entrepreneurship. While acknowledging the uncertainties that accompany this journey, they emphasize the importance of a positive mindset and ongoing learning. Their transition from students to entrepreneurs with successful sales illustrates their commitment to gaining practical experience and overcoming challenges.
Future Objectives for Kayacore
Looking ahead, Kayacore intends to enhance its research and development efforts based on customer feedback and sales data. Plans include refining recipes for future sales via social media and e-commerce platforms, as well as exploring opportunities for booth sales throughout the Klang Valley. The team’s long-term goal is to improve access to nutritious food across Malaysia and potentially extend their reach on an international scale.
Original source: IMU News
