Market Validation Training: Empowering MMU Startups with Proven Business Strategies
On April 8, 2025, the Entrepreneurship Development Centre (EDC) at Multimedia University (MMU) conducted a Market Validation Training session at EDC Innolab, situated on the Cyberjaya campus. The workshop was led by Mr. Daniel Cerventus, founder of Biz Venture Hub and an eCadet mentor, who presented the Design Sprint methodology.
Practical Exercises for Business Validation
Participants engaged in practical exercises aimed at learning to validate business ideas through rapid prototyping and real-user testing techniques. Mr. Cerventus shared insights from the industry, providing attendees with strategies to tackle real-world challenges and facilitate the process of bringing concepts to market.
Equipping Emerging Entrepreneurs
The training program was created to equip emerging entrepreneurs at MMU with essential tools, a proactive mindset, and the confidence needed for startup success. The initiative seeks to support participants in refining their business models, thereby enhancing their prospects for securing investment or gaining market traction.
Fostering Innovation and Entrepreneurship
By offering practical validation techniques, MMU aims to foster an ecosystem that promotes innovation and entrepreneurship.
(Original source: Multimedia University)
