English Program of Global Business from CCU: Engagement and Innovation of Global Business

In response to globalization and internationalization, all countries are facing the challenge of integrating their own talents with the international community. Since English is currently the most important language for international communication, the Taiwanese government aims to enhance the English language skills of the people in order to increase international competitiveness, promote the bilingual national policy to cultivate more local bilingual talents, and expand the international communication ability and the international vision of Taiwan talents to improve the international competitiveness of the industry.

In order to enhance the advantages of students under this wave of internationalization and response to government policies, the Chinese Culture University (hereinafter referred to as CCU) has established a benchmarking of bilingual college that combines professional areas of English foreign affairs to create an international environment for the university and provide students with opportunities to apply English, which strengthens students’ motivation to learn English and deepens their international mobility. In addition, by strengthening the recruitment of English-speaking foreign language teaching and research talents, the school will improve the English teaching, curriculum, research and counseling in the professional field, and assist in the training of English teaching teachers, as well as create an environment for all English professional fields.

The Global Business Program in CCU offers a bachelor’s degree and a master’s degree, available through our 5-year BA-MA. The curriculum combines the core competencies and professional subjects provided by College of Business (including international business administration, international finance, economics, accounting, statistics, database management, banking management, marketing, etc.) in order to provide our students with comprehensive and systematic knowledge related to global business. To construct an all-English learning environment and enhance the students’ English proficiency, all courses with the program are taught solely in English, helping the local students enhance English proficiency without paying high expenses to study abroad.

Additionally, we are honored to present our industry-academia collaboration programs with international enterprises, which provide abundantly opportunities, internships, and scholarships to our students. Dual-degree programs and 5-year master programs are also available through our strategic alliance with several U.S., U.K., France, Australia, Japan, South Korea, etc. universities. An opportunity to study with foreign students allows students to experience diverse cultures. Furthermore, recruitment of domestic and foreign students, through contact with international students, cultivate international outlook and world outlook, so that students can be in line with international standards as soon as possible, and enhance international competitiveness.

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