BBK Students’ Digital Marketing Workshop to Empower MSMEs in Belik Village
In a recent initiative aimed at supporting micro, small, and medium enterprises (MSMEs), students from Universitas Airlangga’s BBK 5 group conducted a digital marketing workshop for the Family Welfare Empowerment (PKK) group in Belik Village, located in Trawas Subdistrict, Mojokerto Regency. The workshop took place on January 23, 2025, focusing on enhancing the skills and knowledge of local community members regarding digital marketing strategies.
Workshop Benefits
Tutik Rahayu, the head of the PKK group, acknowledged the practical benefits of the session, which aimed to assist the community in improving local businesses. The workshop underscored the importance of adapting to the digital landscape, particularly considering the notable potential for MSME growth in Belik Village.
Digital Marketing Strategies
During the workshop, students illustrated effective methods for creating digital content and utilizing social media platforms, with an emphasis on e-commerce tools such as TikTok Shop. This initiative addressed the previous hesitance of certain MSME owners to engage with online selling, which stemmed from unfamiliarity with e-commerce platforms.
Encouraging MSME Growth
Brigitta Olivia, the project coordinator, stated that the objective of the workshop was to motivate MSMEs to broaden their operations. The session included successful case studies where business owners demonstrated growth through the effective use of TikTok Shop. However, concerns were raised by some participants regarding their ability to manage increased orders as they transitioned toward online sales.
Engagement and Participation
Attendees actively engaged in discussions, raising pertinent questions about MSME operations and e-commerce strategies. To encourage continued participation, the BBK team provided tokens of appreciation to the most involved attendees.
Significance for the Economy
This workshop is viewed as a significant step in integrating digital marketing into the operations of local MSMEs, which play a crucial role in the national economy. The growth of these businesses is essential for the overall economic landscape.
Author: Belik Village BBK Team
Editor: Yulia Rohmawati
