JCU Singapore Lecturer Dr. Nurhafihz Noor Awarded Halal Travel Scholar of the Year
Dr. Nurhafihz Noor, a Lecturer in Marketing at James Cook University (JCU) Singapore, has been named the “Halal Travel Scholar of the Year” at the Halal in Travel Awards 2025, recognizing his substantial contributions to the Halal tourism sector.
About the Halal in Travel Awards
The Halal in Travel Awards, organized by CrescentRating, aim to honor various stakeholders in the travel industry who enhance the experiences of Muslim travelers. The awards acknowledge destinations, organizations, and individuals who have significantly contributed to Halal travel initiatives.
Understanding Halal Tourism
Halal tourism is dedicated to catering to the specific needs of Muslim travelers by providing services compliant with Islamic principles. This includes options for halal food, prayer facilities, gender-segregated spaces, as well as environments free from alcohol and gambling.
Award Recognition
The award was presented to Dr. Noor in the “Halal Travel Personalities of the Year” category, recognizing his research and leadership aimed at creating a more inclusive environment for Muslim travelers. During the awards ceremony, Dr. Noor highlighted the importance of integrating academic and industry perspectives to improve travel experiences and promote sustainable tourism ecosystems.
The Ceremony
The ceremony took place on June 12, 2025, as part of the Halal in Travel Global Summit 2025, which gathered experts, policymakers, and travel industry stakeholders from various regions.
Endorsements and Contributions
Fazal Bahardeen, CEO of CrescentRating and HalalTrip, emphasized Dr. Noor’s contributions as significant for advancing understanding and innovation in Halal travel. Wang Pengji, Acting Academic Head at JCU Singapore’s Business School, also recognized Dr. Noor’s efforts in promoting research on inclusive tourism, citing his over 20 publications on Halal tourism.
Research Interests
Dr. Noor’s research interests include services marketing, technology adoption, and Halal hospitality. He has authored more than 40 academic articles, books, and reports, with the aim of enhancing educational perspectives on marketing within a global and multicultural context.
(Source: JCU Singapore News Release)
