Lecturer Ray Wang from the Faculty of Journalism and Mass Communication of Thammasat University recently presented his research on educating media management professionals working in communication for sustainable development. Through in-depth interviews with both university educators at Thammasat University and working professionals from UN organizations and NGOs around Thailand, the research explored the current competencies of young professionals working in communication for sustainable development, and how universities and NGOs can collaborate together to help better prepare young professionals for this vital communication work.
The research highlights the need to better understand what skills young professionals need to excel in this type of communication work, and for more research to investigate different learning activities for developing skills and competencies for communication for development.
“The complexity of sustainability and rise of social media has certainly led to many challenges for communication professionals, and further research should focus not only on the communication aspect, but also on the education aspect.”
Ray Wang is a Lecturer at the Faculty of Journalism and Mass Communication at Thammasat University, and a PhD Candidate in Sustainable Leadership at the College of Management, Mahidol University.