The UN Environment Programme (UNEP) today launched a new publication, “The Little Book of Green Nudges”, which aims to inspire up to 200 million students around the globe to adopt environmentally friendly habits and greener lifestyles.
The book is UNEP’s first on behavioural science and nudge theory, which focuses on human actions and how to change them, and was drafted with The Behavioural Insights Team and GRID-Arendal. It contains 40 ready-made nudges – simple measures that make it easier to make green choices – which university campuses can deploy to encourage students and staff to embrace more sustainable behaviours. Nudging can be a powerful tool at universities, especially when deployed alongside strategies like decarbonizing and divesting from fossil fuels. UNEP will be sharing insights from the publication at the World Academic Summit with leaders of some of the world’s top universities.
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