Jesselton University College Empowers Individuals Through “Second Chances and Opportunities for People to Excel” Creative Floristry Course
KOTA KINABALU, 21 January 2025 – Jesselton University College (JUC) continues its commitment to empowering individuals through skills-based education with the successful completion of a four-day Creative Floristry Course, held under the initiative “Second Chances and Opportunities for People to Excel.” This program was designed to provide current and former detainees that seeking career reinvention, with an opportunity to develop professional floristry skills and explore entrepreneurial prospects in the floral design industry.
The course offered a comprehensive, hands-on approach to floristry, blending technical expertise with artistic expression to equip participants with practical skills in floral arrangement, bouquet crafting, and event decoration. Over the four days, participants learned fundamental techniques in flower selection, color theory, arrangement styles, and sustainable floristry practices, ensuring that their designs meet industry standards.
Recognizing the growing demand for creative professions and sustainable small businesses, the program incorporated business fundamentals, teaching participants how to market their floral designs, manage client expectations, and establish their own floristry businesses. By integrating entrepreneurial components, JUC aims to equip participants with the tools to build independent careers or gain employment in the floral and event industries.
A highlight of the training was the practical hands-on workshops, where participants engaged in live demonstrations, guided floral styling sessions, and interactive exercises that allowed them to apply their newfound skills in creating custom floral arrangements, wedding bouquets, and event decorations. Industry professionals and experienced florists provided one-on-one mentorship, ensuring that each participant received personalized guidance to enhance their techniques.
Participants expressed gratitude for the experience, highlighting that the course not only enhanced their technical abilities but also provided a platform for creative expression and self-growth. Many shared aspirations of starting their own floral businesses or pursuing careers in event floristry, reflecting the transformative impact of the initiative.
This program aligns with JUC’s broader mission to support lifelong learning, economic empowerment, and inclusive education, reinforcing its commitment to the Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), and SDG 10 (Reduced Inequalities).
