SIFE MasterClass: Empowering Youth for Sustainable Community Development by Chula Business Students
Chulalongkorn University has introduced the “SIFE MasterClass” (SMC), a student-led initiative from the Faculty of Commerce and Accountancy aimed at fostering community development through the application of business knowledge. This project has been operational for over twenty years, focusing on enhancing sustainability and promoting knowledge sharing across Thailand.
SIFE Project Overview
The SIFE project was initiated by a group of individuals dedicated to leveraging business principles for community improvements. Annually, the program implements at least three community development projects, with each initiative lasting between two to four years to address local challenges. Despite its reach into various provinces, the project currently does not fully meet the expansive needs for support in the communities.
Targeting Younger Audiences
In an effort to expand its impact, the SIFE MasterClass is now targeting younger audiences, including elementary and high school students in rural regions that face significant educational barriers. By incorporating these students into business education, the program aims to help secure their futures and provide them with skills to navigate financial challenges stemming from inadequate business practices.
Pilot Courses and Positive Feedback
This year, the SIFE MasterClass conducted pilot courses during the Faculty’s Open House, receiving positive feedback from participants. The program has since extended its reach to the Queen Sirikit National Convention Center, where it has offered training sessions tailored to various age groups from multiple provinces.
Practical Workshops and Real-Life Applications
The MasterClass includes practical workshops focusing on marketing concepts and encourages students to perceive business not just as a means of profit, but as a tool for societal improvement. Participants engage in business planning sessions that utilize real-life case studies, including projects related to agriculture and tourism, which enhances their problem-solving and teamwork skills.
Community Impact
The influence of the project extends beyond immediate education, as students utilize their newly acquired knowledge to benefit their communities. Initiatives like the “Win Win War” project have allowed students to create tangible products, such as handmade soap for local sale, thereby contributing to community economic development.
Growing Interest and Future Aspirations
The SIFE MasterClass has garnered increasing interest among youth, reaching over 38 provinces and involving 351 students from 126 schools in its activities. Many participants have indicated their intention to pursue further studies in business, recognizing the real-world applications of what they have learned.
Future Plans and Accessibility
The SIFE MasterClass is presented not only as an educational opportunity but also as a means of fostering community and youth development nationwide. Future plans involve making the program accessible online for students in remote areas, thus broadening the availability of these educational resources.
Other Sustainability Initiatives
In addition to the SIFE MasterClass, Chulalongkorn University is engaged in other sustainability initiatives, including eco-tourism projects and programs aimed at product development that promote long-term community viability. The university also hosts a Social Case Competition that challenges students to address real community issues, thereby enhancing their analytical and collaborative abilities.
Further updates on the SIFE project and its various initiatives can be found through the university’s social media channels.
(Original source: Chulalongkorn University)
