Malaysia Launches First TVET Digital Marketing Program with UCSI University and Higher Education Ministry
Malaysia's pioneering TVET program dedicated to digital marketing aims to prepare SPM leavers for the global digital economy. A strategic move to bridge the gap between traditional TVET education and the digital world.
In a groundbreaking move to redefine technical and vocational education and training (TVET), Malaysia’s Higher Education Ministry, in collaboration with UCSI University, has unveiled the nation’s inaugural TVET program dedicated to digital marketing. This strategic initiative aims to equip Sijil Pelajaran Malaysia (SPM) leavers with the essential digital skills required to thrive in the burgeoning global digital marketing industry, valued at RM2.84 trillion.
Revolutionizing TVET for the Digital Age
During the official launch at UCSI Kuala Lumpur campus, Datuk Seri Dr Zambry Abd Kadir, the Higher Education Minister, showcased the Digital Skills TVET program as a pivotal step towards achieving the ambitious goal of enrolling at least 55% of SPM leavers in TVET programs by 2025. The program, developed in partnership with the Australian Digital Academy, ChamRun Digital, and Malaysia Board of Technologist, offers a comprehensive three-month distance learning curriculum delivered by international digital marketing experts. From mastering marketing strategies and content creation to implementing sales funnels and leveraging data analytics, the program covers a broad spectrum of digital marketing disciplines.
Empowering Youth with Future-Proof Skills
Highlighting the significance of digital marketing in Malaysia, which accounted for 72% of the total advertising revenue worth about RM6 billion last year, Zambry emphasized the need for initiatives like Digital Skills TVET to ignite the youth’s imagination and prepare them for future challenges. The program’s focus on practical case studies and hands-on campaign management across various digital platforms aims to nurture talent that meets and exceeds global industry standards. Prof Datuk Dr Siti Hamisah Tapsir, UCSI vice-chancellor, expressed the university’s commitment to evolving higher education to align with the digital economy’s demands and the new generation’s learning preferences.
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